Cowboy Logic Meets the Modern Market: Are the Jobs Numbers Missing the Mark?
By Gary McKae | McKae Properties, Inc. | DRE# 01452438
Cowboy logic, in its simplest form, refers to a pragmatic and straightforward approach to problem-solving — making decisions based on common sense, life experience, and self-reliance. No frills, no overthinking — just calling things like they are.
And lately, cowboy logic has been telling me something doesn’t quite add up.
AI Disruption Without Labor Fallout?
Artificial Intelligence has had a dramatic effect on labor across Silicon Valley. Many entry-level programmers have been replaced by AI. Law firms have trimmed support staff thanks to document automation. Countless other businesses are using AI to reduce overhead by automating administrative roles.
So, by cowboy logic, that should show up in the labor data — fewer support jobs, maybe a dip in the jobs report. But it didn’t… not until the August 1, 2025, revision.
Immigration, Consumer Behavior, and Job Resilience
Another factor is immigration. ICE enforcement and shifting policies should have, in theory, tightened the labor supply — particularly among service and construction sectors. Yet again, there was no substantial change reflected in the employment data through the first half of 2025.
Consumer spending has been slowly declining since 2024. If people are buying less, common sense suggests fewer retail and service jobs would be needed. Still, the jobs reports remained strong.
And then there’s the “return to work” trend — employees leaving remote setups to return to pre-COVID workspaces. That has certainly revived activity in urban business districts and bolstered support staff needs in some service sectors. But this shift mainly involves geographic relocation, not true job creation.
The real sign of this movement is seen in rising rents and reduced vacancy in urban cores — not necessarily in labor market expansion.
Bad Data? History Says It Happens
Statistics are only as good as the data behind them. And data can be wrong — or misinterpreted. Take the 1948 election: Thomas Dewey was forecasted to win by a landslide. The polls were wrong because they relied on telephone surveys, a luxury at the time. Affluent voters were overrepresented — the result? Harry Truman won. Bad data, bad predictions.
Today, we gather economic data from a wide variety of sources — but that doesn’t make it foolproof. We need to continually evaluate the assumptions behind the numbers.
If the Department of Labor failed to account for AI job displacement, immigration shifts, and consumer contraction until August, cowboy logic says we have a data interpretation problem. And that matters for real estate.
How This Impacts Real Estate Markets
Let’s look at what the market is telling us — not just the headlines.
Multifamily Housing: San Francisco & San Mateo/Burlingame
San Francisco's multifamily market has rebounded. Q1 2025 absorption hit the highest level since 2021. Population growth has resumed, crime is declining, and the city is stabilizing. That stability is fueling demand for apartments — and landlords are responding.
In San Mateo/Burlingame, a major apartment submarket with 22,000 units, rents have risen sharply. Much of the inventory is older Class B/C properties, which creates opportunities for value-add investments. Caltrain and bridge access add to the area’s desirability. New construction is being absorbed quickly — evidence of strong renter demand — even as vacancy rates hover at 5.1%, the lowest in a decade.
Key Trend: Multifamily is surging due to migration back into core markets, a tight construction pipeline, and stabilized urban appeal.
Office Market: Still Sluggish, But Stabilizing
San Mateo has 10 million SF of office space. It’s home to major players like Sony Interactive and Roblox. Leasing activity is up — especially from AI firms — with new deals hitting levels not seen since 2022. But vacancy remains high, and rents are still 30% below pre-pandemic levels.
Key Trend: Office is in recovery mode, but cowboy logic says the AI hiring boom and return-to-work narrative aren’t enough to call this a full rebound.
Hotel & Hospitality: Momentum, But Long Road Ahead
Hotel investment has picked up, with $159M in transaction volume in H1 2025 — a major increase over just $17.5M in the same period last year. But much of this activity stems from distressed sales and recovery plays. Labor contracts with higher wages and protections are squeezing profitability, and many insiders say pre-pandemic performance levels may not return until after 2030.
Key Trend: Hospitality is moving, but it’s fragile. It’s not driving labor strength — it’s still finding its footing.
Conclusion: Trust the Market, Not Just the Models
Cowboy logic doesn’t deny the value of data — it just demands the data make sense.
If AI is cutting jobs…
If consumer spending is down…
If immigration is being restricted…
If office and hotel markets are still weak…
...then how do we explain booming jobs reports?
We don’t. Or at least not yet.
The market, not the headlines, tells the story. And for now, the story is mixed. Multifamily is strong, but office and hospitality still face headwinds. That’s not consistent with robust job creation across the board. As always, we must look beneath the surface, evaluate where the data comes from, and follow the real signals — not just the spreadsheets.
That’s cowboy logic.
Gary McKae
Commercial Real Estate Advisor | Investor Advocate | Author
π McKae Properties, Inc.
π§ gary@mckaeproperties.com
π www.mckaeproperties.com
π (650) 743-7249
π 655 Oak Grove Ave #1346, Menlo Park, CA 94026
DRE# 01452438
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